Crayola – Creative Acts of Color (2025)

Role: Commissioned Artist + Content Creator
Campaign: Global initiative celebrating creativity through colour

Crayola commissioned me to contribute to Creative Acts of Color, a global campaign celebrating creativity and the emotional power of colour. The initiative was built around a drawing by a young artist named Caydence, whose expressive use of colour became the foundation of the campaign.

I created an original artwork in direct response to Caydence’s drawing, interpreting her palette, visual rhythms and emotional cues through my own artistic language. The piece was developed specifically for the campaign and submitted to Crayola for inclusion in their project archive.

As part of the collaboration, I also produced two process videos documenting the development of the work from initial interpretation to final execution. These videos highlighted how I use colour, narrative and responsive creativity within my practice, offering an accessible look into the artistic process behind the campaign.

This project placed my work within an international creative context and demonstrated my ability to translate a conceptual brief into a compelling, campaign-ready artwork.